Saturday, March 30, 2013

How To Get Your Perfect Website Address

By Russell Howe


Picking a domain name is a tricky decision. Getting the correct website address can allow you to hit the ground running when trying to build a business, or it can have you spending forever trying to get established because you picked a poor domain.

The three rules listed below show how to set up the perfect website address for you. Whatever your niche or goal, these steps make choosing the right address an absolute piece of cake.

1) Your own name is always a good start. This is particularly useful if you are a personal trainer or any other type of business where people are going to be searching for you specifically. This is all about personal branding.

2) Relevancy. There is little point in taking a domain which bears no relevance to what you intend to do. For example you wouldn't choose a name about bears if your site was going to be about dogs.

3) Don't be fooled into thinking a dot com is the only domain extension available. In fact some other extensions may be better suited depending what you are building, for instance an org extension is a great one for a nonprofit organization.

You could be creating a site about literally anything at all and these rules will help you to make it more relevant to your niche. Whether it's about your hobby, your family, your pets, a business or an affiliate program, taking that first step is an important one.

If you don't choose wisely you will find yourself starting over again a few months down the line. There is nothing more frustrating that that, particularly if you have high hopes for a business. Make sure you take your time.

When it comes to affiliate programs there is another useful tip you can apply here. Incorporating the name of your program within your url is a good way to get recognized in the business as search engines will pick up your website each time a surfer types in the name of your affiliate program. Our Empower Network blog is a perfect example of this.

These rules will help you to get stated on a positive note. Once you get going you will find it becomes easier and easier to get yourself established.




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