Thursday, March 28, 2013

Email Writing Tips: Make Your Ezines More Interesting

By Saleem Rana


After reading this email writing tip, you will be able to come up with unique ideas for your ezine and stamp yourself as a creative thinker about your niche. This process of generating ideas can be broken down into two steps. The first step is to try and come up with as many ideas as possible and the second step is to evaluate your ideas to pick the best one.

An email letter where you're not selling anything will build rapport with your subscribers.

Techniques For Coming Up With Ideas

Discovering new ideas is as simple as using one or more of the following techniques: writing a journal, doing free writing, making a cluster, drawing up a list, imagining a dialogues, or reflecting on an idea you have read or heard about.

Journal writing is a way of collecting experiences about your life that you can later use to write articles. When you have sufficient entries, simply pick one and use it as the theme of your article.

Free writing is writing continuously for 10 minutes straight without pausing to think. This stream-of-consciousness writing flushes any ideas you have circulating in your subconscious mind.

Clustering is a technique that involves the use of pen and paper. Begin by writing down a key idea, using a single word to describe it. Circle this word and write another word that is somehow related to the first idea. Encircle this word and write another word related to this second idea. Carry on, either creating ideas from the main word or from words related to it.

Listing is as simple as writing down a grocery list, but instead of writing about shopping items, write out a list of ideas that spring to mind.

Imaginary dialogue is writing a dialogue between two fictional characters discussing an idea. You can have one person ask questions while the other answers it. You can also have a stimulus-response type of dialogue where the conversation is more free-flowing and perhaps even an argument.

Questioning is writing out a list of questions that you are asking yourself. If you're not show what questions to ask, you can begin by using What, Where, When, Who, Why, and How.

Reflecting on something you have read or heard either recently or in the past will stimulate new ideas. Once you've mulled over ideas that you find interesting, then expand on them by doing some research. Using this method, it is easy to come up with ideas that will make a great article.

Using the following email marketing tip, you will be able to create unique articles.

Choosing Your Best Ideas

These techniques will have given you many interesting ideas and now you have to pick the ones that will make a great article.

Here are the steps to take:

1. After reviewing your ideas, pick the one that stands out.

2. Choose an idea that you have some expertise on or one that lends itself to some interesting research.

3. Determine how you will express these ideas. This includes choosing the structure, finding the best keywords, and deciding where to publish your article.

4. Test your ideas on others and see if you can find some unique perspectives.




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