When you want to begin marketing your small company, the top three social media sites you'll typically need to concentrate on are Facebook, LinkedIn, and Twitter. Each one of these three websites has a different personality , however, and if your business is going to reach folks more successfully, you've got to understand these different characters and adjust your advertising strategy appropriately.
The very first thing to understand is the general state of mind of the types of people who actively participate in each of these social media websites:
- Facebook users are generally looking out for a relaxing way to reconnect with their friends and families. Most use Facebook to share personal updates on what they're doing and feeling, but others share links and info that demonstrates that they are smart, fashionable, witty, and well-informed.
- LinkedIn visitors are typically serious, centered, and highly professional. Generally speaking, the highly personal data shared so casually on Facebook would be embarassingly out-of-place on LinkedIn. This is not, as an example, the right place for posting family photos, making loud religious or political statements, or swapping jokes.
- Twitter is an enormous, loud cocktail party, where everyone seems to be chatting all at once. The stream of conversation comes fast and furious from all different directions.
So how can you leverage each one of these 3 social media sites to your greatest advantage?
If your business wants to share news, events, new product commercialization, and promotions with your target market, change your approach to fit the "personalities" of the different social media websites and their users. On Facebook, feel free to be more casual, fun, and light hearted. On LinkedIn, be buttoned-up and to-the-point. And on Twitter, you'll need to be more over-the-top, glittery, and provocative to break through in a loud, cluttered environment.
In each case, take one or two seconds to carefully think through the info you want like to present before you post it. Do not just whip out the first thing that pops into your head. Be especially clear on exactly what you want to get across- - and precisely what you need your target audience to do or say as a result of your post. When you've centered your message, it's time to shift your perspective. What would make this engaging and worthwhile to your audience? What is going to get THEM interested? Why will they care?
When you know what you want to say and structure it to the attitude of your target market, you're ready to post on Facebook, LinkedIn, and/or Twitter. Be clear. Be compelling. And by respecting the various "personalities" of each social media site, you will be well on your way to leveraging these tools better. Try it today!
The very first thing to understand is the general state of mind of the types of people who actively participate in each of these social media websites:
- Facebook users are generally looking out for a relaxing way to reconnect with their friends and families. Most use Facebook to share personal updates on what they're doing and feeling, but others share links and info that demonstrates that they are smart, fashionable, witty, and well-informed.
- LinkedIn visitors are typically serious, centered, and highly professional. Generally speaking, the highly personal data shared so casually on Facebook would be embarassingly out-of-place on LinkedIn. This is not, as an example, the right place for posting family photos, making loud religious or political statements, or swapping jokes.
- Twitter is an enormous, loud cocktail party, where everyone seems to be chatting all at once. The stream of conversation comes fast and furious from all different directions.
So how can you leverage each one of these 3 social media sites to your greatest advantage?
If your business wants to share news, events, new product commercialization, and promotions with your target market, change your approach to fit the "personalities" of the different social media websites and their users. On Facebook, feel free to be more casual, fun, and light hearted. On LinkedIn, be buttoned-up and to-the-point. And on Twitter, you'll need to be more over-the-top, glittery, and provocative to break through in a loud, cluttered environment.
In each case, take one or two seconds to carefully think through the info you want like to present before you post it. Do not just whip out the first thing that pops into your head. Be especially clear on exactly what you want to get across- - and precisely what you need your target audience to do or say as a result of your post. When you've centered your message, it's time to shift your perspective. What would make this engaging and worthwhile to your audience? What is going to get THEM interested? Why will they care?
When you know what you want to say and structure it to the attitude of your target market, you're ready to post on Facebook, LinkedIn, and/or Twitter. Be clear. Be compelling. And by respecting the various "personalities" of each social media site, you will be well on your way to leveraging these tools better. Try it today!
About the Author:
Marie Elwood is an Atlanta-based marketing strategy consultant who works with large companies across all phases of introducing a new product.
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