Thursday, January 10, 2013

Tablet Market shows Notebooks Demand will be defeated by Tablets

By Yoshi Naruse


Tablet PC sales are thought to reach more than 240 million units worldwide in 2013, easily overcoming the 207 million notebook PCs that are projected to ship, according to NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. In a market that has been controlled by one huge player, Apple, shifting market size is creating the chance for a bigger variety of choices, which will drive shipment growth in 2013 to 64% Y/Y.

The constant development and adoption of new screen sizes is allowing both huge and little brands to increase market traction in all regions and create new demand for tablet PCs. The tablet market has been led by Apples 9.7 iPad, but in 2013 a new group of tiny tablets will take over the market. Tablet PCs with 7-8 screen sizes is expected to account for 45%, or 108 million units of the market in 2013, overtaking the 9.7 size which will account for 17% share or about 41 million units.

As the variety and demand for new screen sizes increases, so will market increase in connecting markets. Having passed EMEA for 2012 to become the second-largest market for tablet PC shipments, China will confirm 27% of the worlds tablet market in 2013 with shipments of 65 million units, made by small [public brands. But, North America will keep the biggest market with a 35% share (85 million units) in 2013. In both China and North America, tablet PC shipments beat notebook PC shipments in 2012.

Notebook PC shipments have been slowed by declining demand worldwide, reaching even emerging markets where low penetration rates could have stimulated demand. But, making tablet PC connection is stymieing notebook PC growth. The second half of 2013 may provide a respite as new processors aim to contract more tablet PC-like features, such as instant on, all-day battery life, and sleek form factors, to notebook PCs.

The tablet PC market saw increasing investments in North America in the second half of 2012, from major brands that tested not only brand new screen sizes and price points, and unconventional business models to support their efforts. The subsequent increase in shipments and demand underscored the benefits of segmentation in the market as it made rapid market expansion, said Richard Shim, senior analysis. In 2013, further investments are expected worldwide, creating demand to the point that tablet PC shipments guarantees exceed those of notebook PCs.




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