Monday, January 21, 2013

Ways To Market Your Consulting Company, You Could Start Today!

By Jane Adams


Having your own environmental consulting business and making it expand is a daunting and challenging task. But there are ways to make this task more clear. Here are some easy steps to follow.

Sometimes growing your environmental consulting business just comes down to pointing people in the right direction. Try refreshing the signs on your environmental consulting business location building and consider using direction signs if your environmental consulting business is not on the main floor. A little nudge in the right direction and it's off you're going!

A major key to environmental consulting business success is having great leads. In today's digital age, finding qualified leads who might be interested in your consulting company's product or service is easier than ever. Before you even get on the phone with a prospective customer, make sure you know that they'll actually be interested in what you have to offer.

Do your vendors have MDF (Marketing Development Funds) available to help you grow your environmental consulting business? Some vendors are willing to share the burden of marketing expenses like events, billboards, radio ads, etc. Ask your vendor if MDF funds and guidelines are available to your environmental consulting business and prepare to share your costs for marketing and advertising expenses.

Low cost internet web services are offered on a wide scale now-a-days. If you want immediate and continuous success for your consulting company, offer the best price for your products online. Google "low cost web services" and you will find a variety of options available.

Join competitions and win awards to grow your environmental consulting business. There are new competitions popping up all over the globe every day. Local newspapers and environmental consulting business websites, like marketplace-live dot com, often announce competitions, including prizes, for small environmental consulting businesses. Figure out the rules and enter your environmental consulting business into prestigious competitions to raise popularity.

Promote yourself on LinkedIn. Search out people you have worked with in the past. You can ask to be in their network. You can also ask for them to provide a reference for you. Be willing to be a reference for them as well.

Pinterest is a great source of free online advertisement that allows you to be creative with advertising. People who view your page may become interested in your products or may just be interested in the creativity of your page.

Do you have a regular newsletter communication sent to customers and prospects? Regular newsletters can help maintain the connection and sense of relationship with your current customer base. Newsletter communications also keep your environmental consulting business name "top of mind" with both customers and prospects when they have an environmental consulting business need you can serve.




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