Saturday, January 12, 2013

Marketing Your Tree Service Business Can Be A Challenge Unless You Read These Tips

By Julie Brown


With regard to your tree service business, you know where you are, and you know where you want to be. It is everything in between that is unclear. Let these tips clear things up and move you toward tree service business growth.

You've got a database of clients, right? Consider trading lists with a tree service business that offer products or services which complement yours and test the list by sending an e-mail promotion. If the email produces results, well you're on the right track to growing your tree service business even more.

Sign up at scoutmob.com and go mobile. Create a great deal and market it to your customers. Deals are free and consumers only pay if they choose to redeem it. Their service can be used by top brand cell phones and are very popular in local areas.

Engage your community. Make sure someone is answering e-mails, posting status updates on Facebook, or monitoring your Twitter feed. Customers will talk about your company if you're talking to them.

To engage employees in creating a positive culture, implement a peer-recognition program. Peer recognition encourages employees to be looking for others "doing it right", and it can validate the extra efforts. Appeal to human nature and make peer recognition a contest: most kudos given and most kudos received.

The side of a big train car is a great place to advertise your tree service business or other venture. If it doesn't get covered up with graffiti, your ad won't be limited to one city or even one state; you could reach millions of people for your investment. It might not be a bad choice.

Create signatures for email accounts. Do separate signatures if you have more than one tree service business. This not only saves you time, but it also provides contact information readily for your recipient. This will help establish credibility, as well.

Define your target market and create sales material specifically focused at the group. For example, a moving tree service business near an university would do well to concentrate their tree service business on college students. Once you've identified your target market, go after them.

Hire a writer to create and post articles on the web about your company. There are many article directories and freelance writers waiting to help promote your tree service business. You can attach you company banner to attract even more attention.

This may seem like the simplest tip you've ever heard, but here it goes: Never let a day pass without engaging in at least one marketing activity. Choose your vice: Social Media, Email Marketing, Direct Mail Marketing, Blogging, you name it! Grow your tree service business. Engage your market!




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