Thursday, September 20, 2012

The Use Of Audience Response Systems

By Chloe Gib


Nowadays, presenters utilize audience response systems in creating interactivity with the audience. For the interaction to take place, wireless hardware and a presentation software are used by the viewers. Remote viewers can also interact or communicate with the presenter through the internet or telephones if they want to take part.

These systems are used for various applications these days. Various organizations and industries make use of these tools for different purposes. Some examples of such applications include game shows, education, delegate voting, conferences and events, market research, and many others. Processes are easier to finish with these tools.

For this process to take place, the presenter uses a computer and video projector to show a subject or presentation for the viewers to see. This could be multiple choice questions, true or false questions, voting, or numerical answers. The presentation slide is built with response software so that people can send in their answers.

Data can be collected in two ways for this process. It can be gathered anonymously to keep people's identity private. This is often used for voting applications. Meanwhile, data can be traced to the participants especially in cases of school projects, homework, or exams. Students must be identified in order to give them grades.

There are a number of benefits that comes with using this innovation. It has been found to improve attentiveness among students in a class. This also increases knowledge retention according to research conducted regarding this matter. Polls can be done anonymously to keep things confidential. Poll results can be displayed immediately.

Presenters and researchers can now get to know their viewers and participants more through dial testing. This process is used in marketing and research so that businesses can learn about their customers. Different researchers are conducted more effectively with this process. Different kinds of media can also be tested through this.

Perception analyzer is an online survey platform which is also use for a similar purpose. This is used to gather online feedback to certain research materials including videos. Research studies would need this tool to effectively collect data. This can be used in combination with other analytic tools which are also effective for this purpose.

Different fields have indeed benefited from audience response systems. Things have become easier in several areas especially for those who are involved in research. Data collection is easier to with the use of these tools. Data analysis can be done more efficiently and results can be displayed shortly.




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