Where do consumers turn to find products and services? The Internet is the clear answer and more and more companies are turning to Internet marketing and turning to Search Engine Optimization (SEO) to improve their Google search rankings. But with the tremendous wealth of information available on the topic, it can be pretty confusing. Here are some basic concepts of SEO and how they can be leveraged to help improve your rankings.
For one, SEO is a process and committing to it is necessary. You won't see dramatic change overnight or even in several weeks. Optimizing for a competitive term can take months to years. Identify a strategy that works and then set out a plan to implement it. If you're trying to optimize for a small market you may have good success more quickly and easily.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
In addition, properly constructed anchor text if useful to improve your on-line visibility. Try using your keywords as part of any anchored text. Using things like "Home" or "Read More" are meaningless from an SEO perspective. Also, including proper anchor text between your internal pages and to your home page works to help Google better analyze your site.
Finally, content is going to be a very important factor. If you create a poorly organized site or one that doesn't contain anything useful, you can expect poor results. Even if you can attract a large volume of traffic to your site, those users will go elsewhere if they're not satisfied with yours. Quality content extends to off-site tactics also. Submitting to article marketing sites with poorly created content may provide some benefit but if you're content is well written, it will be far more effective.
For one, SEO is a process and committing to it is necessary. You won't see dramatic change overnight or even in several weeks. Optimizing for a competitive term can take months to years. Identify a strategy that works and then set out a plan to implement it. If you're trying to optimize for a small market you may have good success more quickly and easily.
Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.
Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.
In addition, properly constructed anchor text if useful to improve your on-line visibility. Try using your keywords as part of any anchored text. Using things like "Home" or "Read More" are meaningless from an SEO perspective. Also, including proper anchor text between your internal pages and to your home page works to help Google better analyze your site.
Finally, content is going to be a very important factor. If you create a poorly organized site or one that doesn't contain anything useful, you can expect poor results. Even if you can attract a large volume of traffic to your site, those users will go elsewhere if they're not satisfied with yours. Quality content extends to off-site tactics also. Submitting to article marketing sites with poorly created content may provide some benefit but if you're content is well written, it will be far more effective.
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