Since internet businesses do not have a real world business, or in other words a physical shop, about the only way to do continued business with customers is through email marketing.
WHAT IS AN AUTO RESPONDER? An auto responder is software that sends out automated email messages. A person might ask the question "can I not just use my free email account like Hotmail to do this"? The answer is yes, but in most cases if you have a big list, most of your emails will be considered spam and never get to the recipient. Also with a free email account like Hotmail, you can not send out messages to large groups and have it personalised. With an automated responder, people opt-in to your list which gives you explicit permission to send them emails.
In a nutshell, an email autoresponder is a piece of software, usually hosted online, that allows you to automate your emails with your audience.
Why should you use one?
Here are the top five reasons:
1. It allows you to test each email you send out and see whether or not the content of the emails is engaging for your customers.
2. It allows you to deliver emails to your clients whenever they sign up for your email newsletter - even if you're sleeping!
3. It allows you deliver heaps of value to your audience's lives and businesses in a very small space of time, making YOU a trusted source of great information.
4. It allows you to see which subject lines result in people actually reading your emails.
5. It allows you to send emails to certain segments within your database based on what they tell you they are interested in - with a very, very small amount of work.
Using an email autoresponder is a very effective and efficient way of communicating with your audience in a highly targeted way with great information that will result in more ongoing customers.
I hope that gives you something to think about.
WHAT IS AN AUTO RESPONDER? An auto responder is software that sends out automated email messages. A person might ask the question "can I not just use my free email account like Hotmail to do this"? The answer is yes, but in most cases if you have a big list, most of your emails will be considered spam and never get to the recipient. Also with a free email account like Hotmail, you can not send out messages to large groups and have it personalised. With an automated responder, people opt-in to your list which gives you explicit permission to send them emails.
In a nutshell, an email autoresponder is a piece of software, usually hosted online, that allows you to automate your emails with your audience.
Why should you use one?
Here are the top five reasons:
1. It allows you to test each email you send out and see whether or not the content of the emails is engaging for your customers.
2. It allows you to deliver emails to your clients whenever they sign up for your email newsletter - even if you're sleeping!
3. It allows you deliver heaps of value to your audience's lives and businesses in a very small space of time, making YOU a trusted source of great information.
4. It allows you to see which subject lines result in people actually reading your emails.
5. It allows you to send emails to certain segments within your database based on what they tell you they are interested in - with a very, very small amount of work.
Using an email autoresponder is a very effective and efficient way of communicating with your audience in a highly targeted way with great information that will result in more ongoing customers.
I hope that gives you something to think about.
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For more great email newsletter how-to information visit the Tonto Mail email newsletter website.
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