Wednesday, October 19, 2011

The Correct Way to Go About Improving Your Blog's Internal Structure

By Celia Little


If you want to gain a good ranking on the search engines then you will find that internal links are important and neat to be created quite neatly. Below you will find a few suggestions you can use to build good internal links.

When we talk about redundancy, we're referring to the repetition of links. The optimum number of times you should link out from a page to the any one page is roughly two times. You have seen blog pages in which there is a link on that page pointing to that very same page. Your anchor text should not be so general as to create confusion. We recommend that you create your links so as to serve the search engines plus those who are on your site. You will naturally create a more cohesive structure for your navigation links by eliminating the redundancy factor.

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Let's talk about the potentially important FAQ page because it can be very useful regardless of what you offer. Think about the effect this will have on your internal linking, and this is about building more of them. By do this, you will have another chance to place links with relevant keywords which will help with search engine optimization. The value with this approach is to be found by sending traffic to other pages within your blog. Make sure you're using your targeted keywords when framing the questions, and at the same time include the keywords in the anchor text when linking to the inner pages.

Regular Summaries: Another good options is to create weekly or monthly posts with links to some of your latest articles, with a short description of each. You will not only be creating a great and effective internal structure, but you will also be making sure that your existing readers can stay up to date with all your content because they can find it easily, as well as making sure new visitors can read all your best work. Every time you create a summary of your links, you'll have the opportunity to drive more traffic to your older posts and also get the search engine spiders to notice your worthy posts. You should always try to find ways to build internal links to older articles. If you have any text that relates to a topic that you covered in your previous post then create a link there and then.

One of the important keys with this is your site must have good content to begin with. A sound navigation structure with internal linking will promote reader engagement.

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