Once upon a time the web was an easy place to get ranked in. Pre Google you have Lycos, Yahoo & Msn. All you had to do was throw up an internet site fill the page with the keywords you want to rank for, and I mean over stuff the page, then the search engines would blindly send you mobs of traffic.
How times and seo has changed. After Google came in and shaked up the entire industry with their relative search results and target quality, all the spam practices of old got kicked to the kerb. Don't misunderstand what I mean there are lots of spam practices still in operation today, it is just that you won't brazenly get away with them.
Nowadays Google are still the king's of search and Google dish outs for about 60% of successful website's traffic levels. The stress these days is on quality, links and trust. There are additional factors like how frequently you update your website and the quality of the sites that link to you. The world of seo consultants is know much more of a tactical pursuit. The web has grown to maybe 100 times what it was in the 90's so it's harder to rank.
There also are a lot of new web properties like web 2.0 sites and bookmarking internet sites. You need to use these to your benefit. Or maybe better you need to use services like ping.fm to apply automation to the process for you. If you can automate your seo as much as possible you can rank in a quicker and simpler fashion.
Many companies contract out their optimisation work to site design firms, seo consultants or seo professionals from India or The Phillipines. The labour is much cheaper there and the standard of work is wonderful. The firms that need to excel online in the 21st century are serious about their seo efforts. That is the way of the future.
How times and seo has changed. After Google came in and shaked up the entire industry with their relative search results and target quality, all the spam practices of old got kicked to the kerb. Don't misunderstand what I mean there are lots of spam practices still in operation today, it is just that you won't brazenly get away with them.
Nowadays Google are still the king's of search and Google dish outs for about 60% of successful website's traffic levels. The stress these days is on quality, links and trust. There are additional factors like how frequently you update your website and the quality of the sites that link to you. The world of seo consultants is know much more of a tactical pursuit. The web has grown to maybe 100 times what it was in the 90's so it's harder to rank.
There also are a lot of new web properties like web 2.0 sites and bookmarking internet sites. You need to use these to your benefit. Or maybe better you need to use services like ping.fm to apply automation to the process for you. If you can automate your seo as much as possible you can rank in a quicker and simpler fashion.
Many companies contract out their optimisation work to site design firms, seo consultants or seo professionals from India or The Phillipines. The labour is much cheaper there and the standard of work is wonderful. The firms that need to excel online in the 21st century are serious about their seo efforts. That is the way of the future.
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