Friday, September 30, 2011

The Most Overlooked Solution For SEO Copywriting

By Matt Santi


SEO copy writing, to be successful, must be optimized for both search engines and humans alike.

SEO copy writing is the art or the skill of creating content that is appealing to the search engines and looks logical and interesting to the human reader. Another way to say it is you efforts are focused and serving your targeted market by getting them the content they need while at the same time helping the search engines to find the content. But, if you believe that it only involves stuffing keywords into the content, then you're wrong. The idea when doing SEO copy writing is to take your keywords and build your content around it not just put random keywords in it. This article discusses a few useful tips that you can use right now that to help with SEO copy writing.

When you are creating content for the search engine, you have to be more than just a good writer. When you are doing SEO copy writing, you have to make sure your content is search engined optimized. First of all, you have to target certain keywords before you even begin writing your copy. One of the most important aspects of writing SEO content is the phase where you research your keywords. When you write your copy, you have to keep your readers in mind as well as the search engines, which means you want to create content that holds people's attention. So if you have a site that is about dog training, you should do research on this subject and create a list of keywords that have to do with dog training. When you choose your keywords, look for ones that aren't very broad, because if you want good ranking and traffic you need keywords that are less competitive. Since the search engines use your keywords to rank your site, this is actually the single most critical aspect of SEO copy writing.

SEO copy writing is more than just having the right keywords, it also means having all elements correctly placed so that the search engines can rank the page well. A lot of people tend to ignore the internal linking element of SEO because they don't understand how significant it is. Search engines consider the use of external and internal hyperlinks as important when judging your copy. Talking about the internal link, you should link all the inner pages of your site in such a way that it's relevant. To say the same thing, when you link two pages together you should link them so that pages with similar themes and topics are connected. When you do this, the site's navigation gets better and your readers can find the right information easier, which causes them to give more quality time to your site. Also, internal linking when done effectively is loved by search engines and they also help give your rankings a boost Now when you talk about the outgoing links to other sites, they will help you get a positive vote, giving the search engines another reason to improve your rank. Make it point to remember that effective linking is crucial when creating search engine content. It's important to get your readers' focus while also trying to rank high in the search engines. You can do this by using bold text whenever possible. This will let readers know what words are important and this will hook them. Google will recognize the bold words and will usually put them above other keywords.Google looks for factors that readers will find important and will use these factors when ranking the copy. The content you write must be balanced between assisting your audience as well as the search engines when it comes to your page's ranking.

When you're creating your site's navigation, you have to keep in mind that having your content in frames will be of no help. You need to avoid using frames because they serve no real purpose. When you use frames, the search engines cannot read them so pages with framed may not get noticed or ranked.

Last but still noteworthy; make sure that you put at least 4 to 5 keywords in your file names when you name them. Having your keywords in the file name helps you in optimizing your site better and makes it easy for your content to rank. So, in closing, SEO copy writing can not only get your site ranked higher, but it can also let your readers know exactly what ideas you're trying to pass along.




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