Thursday, September 15, 2011

Keyword Research For Free Is The Best Way To Go

By Bill Gensie


The latest news is that Google has upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Before this new release all involved in affiliate and internet marketing would have had to use a paid keyword research service, such as Keyword Discovery, Wordtracker, Wordze or Keyword Elite to create their keyword lists. The trouble with these services has always been that the amount of data they collect is small in comparison to what Google sees. On the other hand the number of searches recorded by Google is massive compared to what these traditional keyword services provide.

Up until now all the keyword research tool services available have just tried to estimate search volumes from the little data that they have, but at best these were only really best guesses and probably have never been very accurate. With no other tools showing anything any more accurate they are what have been used for years.

The Google Adwords external keyword tool has changed all this as it now displays key phrase search volumes that are not calculated, but which are taken directly from real search volume data gathered by Google from their own search engine. Now anyone performing keyword research can get all the data they need directly from Google, which will be much more accurate than that provided by the paid keyword research services.

The best part of this news is that Google now provides all this new information for free! Although the external keyword tool is provided for affiliate marketers using Adwords to promote products and services, it is available free to everyone. If you know the link URL then you can use this tool for free.

The new data revealed by Google is a significant in the history of Internet marketing. Eventually Google looks like they have given web marketers what they want. As is normal many still do not trust Google and think there maybe something else behind the release of this new data and they also suggest it might not be that accurate. Of course time will reveal the real answer to this doubt, but early results are suggesting that the accuracy of their data is acceptable.

The fact hat this free keyword tool also now has different versions for each country means that you can now do accurate keyword research, with search volumes included, for countries such as the UK, Canada or Australia. This now makes the Adwords external keyword tool the best tool for accurate UK keyword research.

For internet marketers in those countries this is an exciting development as the traditional keyword tools just never had sufficient data for the keyword results they provided to provide useful information and what is more this new tool is free to use.




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