Monday, May 2, 2011

Web Design That Clinches The Deal

By Aaron Kato


There's a very good logic for web design and web optimisation to go as one. If it's just search engine ranking you want, then applying white hat SEO principles will get the effects for you. But what is the use of being in the number one spot on Google if the website doesn't convert your visitors into buyers?

SEO takes care of making you rank high in search engines. However it is great web design that makes people would like to obtain out of your site after they've found you. So what are basics of a high quality design? Various analysts point to having a feminine bit, or thinking of design with the women population in view. Majority of online users are women. Although men are bigger spenders, ladies shop and expend for the whole family unit and for themselves. If they're working girls, in addition they will likely buy the company. It is essential therefore to design your web site you might say that pleases females.

Put plenty of animation and interactive panels and you may tick the ladies buyers off. Make things simple with pictures, and add to cart buttons everywhere, and content that is easily understandable and you get it right. Simple and important, functional also to-the-point are qualities females like in a website and these qualities are also search engine friendly.

How does this happen? Animation and plenty of heavy files on a website usually do not get crawled by search engine spiders. What gets crawled is high quality content written with just the appropriate availablility of key words used for searches. Long tail keywords, people who use multiple words, are the ones that are closest to conversion. As an example, "full romantic skirt maternity wedding gown" is a long tail key phrase compared to "wedding gown," which tells you that the lady is definitely looking to buy this gown for her specific need.

Website design is employment that needs both originality and expertise as you concentrate on branding and attracting site visitors for a site as well. Done right, you obtain both SEO outcome and conversion from the traffic.




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