Tuesday, May 17, 2011

Creating a Landing Page that Converts Highly

By Lonnie Kottke


Crafting an effective landing page involves understanding both your product and goals. Even the smallest things that you think are ignorable can affect the overall conversion rate of your landing page. This article discusses how you can produce a good landing page and raise your conversion rate.You can use Landing pages to promote new product launches such as Rapid Cash Tornado.

Get Things Ready for the Screen: Before you even start writing your landing page, you have to figure out where your copy will go, how will it be structured and which areas you'll be focusing the most. Remember that your landing page is going to be viewed on the screen, and not on paper. So take out a sheet of paper and draw a rough sketch of your landing page. This is so that you clear about what you are doing before you actually begin. Create a plan for where the design components will be placed, where the text will be viewed and how the buttons will be placed. You have to figure out how much of your ad copy you want to be shown above the screen fold. This will be the ad copy that your visitors will see when they get to your webpage before they have to scroll down the screen. Looking into this in advance will provide you with additional clarity and take some of the stress away when you start producing your landing page.

Concentrate on the First and Last Paragraphs: People who are familiar with landing pages will tend to look at the first area, not look at the middle section and then look at the last area. Knowing this, you should make it a point to include the most critical arguments in these areas. If you put the meaty information hidden somewhere in the middle of your copy, then guess what? I will be overlooked. You should go out of your way to produce a landing page with a very interest beginning so that your visitors will want to read the entire copy. Keep the endings persuasive as well so that they don't leave without taking action. If you wish to use Landing pages to its full effect make sure that you utilize it to promote new service launches for example Go Click Cash.

Understand Your Goals: Focus your goals. When you craft your landing page, remember your goals. It's easy to just get into writing the copy and forget your main purpose. There should be a logical flow right from the headline to the call to action. The readers should not get confused in the middle of the page and never get to the call of action. Get rid of the fluff. Avoid anything that would take your visitor's mind away from your goal. A lot of times you cannot help but go off on a tangent. But is it better to stay on topic and not waste time. It would be a waste of time to lose a sale at this point. So ensure that you copy is in line with your goals.

All in all, creating a professional landing is not as hard as rocket science. You just need to focus on the important elements to get the overall picture right.




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