Sunday, May 15, 2011

Discover the Right Way to Write Your Landing Page

By Christian Kelson


Having a landing page that can convert traffic might be a challenge, if you are not looking closely at your copy. Below are a few things that can help you craft a better landing page.Landing pages is by no means , a brand new type of marketing , but it is still very powerful and new launches such as the Resellers Heaven Review launch is going to be using it.

Put the Focus on Persuasion: Producing a landing page that embodies high conversions will mean being persuasive and getting your visitors to make the right move. In order to make this happen, you have to have ad copy that is very gripping. So, you should focus on writing ad copy that is easy to understand and forceful. Not to focus on being creative or cutesy for your readers. It might be amusing to seem dark, whimsical or overly smart. However, this will do the opposite of what you want to achieve with your landing page. You have to remember that this is business and you want a return on your investment. So, if you want to write creatively, then start writing a novel instead. Do not take it the wrong way, creativity is good when creating your landing page. But, your main goal is to convince your visitors and not confuse them.

Focus on the First and Last Paragraphs: People who like to surf landing pages will generally read the first sections, overlook the middle sections and then read the last section. Because you have this information, you should try to place your most pertinent points in these particular areas. If you decide to put your most compelling thoughts in the middle of the landing page, what's going to happen? It will be ignored. You should go out of your way to produce a landing page with a very interest beginning so that your visitors will want to read the entire copy. Make sure that the end is convincing too so that they will take action.If you're just learning about Landing pages and want to see how it can promote your business a prime example is passive profit portals.

Add in Your USP All landing pages should focus on blending the USP correct into the copy. In other words, the unique selling point of your offer should shine through your landing page. This is so that your readers will know what makes your product different from the rest. If your landing page seems like other pages in your niche and even looks the same, then your prospective customers will not have anything to take away from your page. This will simply not get them excited. In the end, this means that your rate of conversion will go down. There has to be a unique selling point about your campaign. Find it out and craft your copy around it.

Getting the most out of your landing page requires you to be patient and consistent. This is so that you can make your results better each time.




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