Friday, May 6, 2011

Trade Show Display Rental Can Raise Sales

By John Williams


Attending trade shows is an effective way to market a product or service. Participation at a trade show often means that an exhibit will be necessary. A great strategy when attending a show is too use a display rental service. They offer a wide variety of options that can increase product or services sales.

Conventions, also called trade shows, are found supporting nearly every product or service possible. Because these events are large scaled and professional, they require a display that represents the customer's product as such. However, the size and scale of an exhibit may need to change based on the location of the convention. A key benefit of using a presentation rental service is the fact that they will customize everything for their client.

The type of conference being attended will determine the specific type of display needed. For example, a gun show trade show would require a different display than a jewelry trade show. Based on the specific business details, a display company can tailor the exhibit.

There are several benefits to choosing to use a display rental service. A major benefit is the customization that occurs. If a business planned on attending three different shows in several regions, they would most likely require multiple exhibits. The business can either purchase the different exhibits for the different locations, or they can rent them. Both require a financial outlay.

By using a rental company, the company will take the specifications of each particular show and tailor the display to meet each one's specific need. Being able to see the layout and setup before hand, the company can then create a display model that will work well within the defined space. While renting does tap in to the capital, it does not require storage or any labor output on the part of the company other than what is defined in the work agreement.

A tailored and customized exhibit lends an air of professionalism that can be unseen in standard displays. Most companies offer their clients additional options that can be purchased as part of an all inclusive package, or a-la-carte. Several popular options include lighting, hybrid displays, sound, and digital banners. Because of the flexibility of rental, a client may select all or none of the options depending on the individual locations.

Nothing is as time consuming for the client than having to ship the display to every location. Displays are shipped in a range of sizes and must all be unpacked, assembled, broken down, and shipped back to the company. The client must then pay for not only their employees time and wages, but must also cover the shipping costs.

As an incentive to new and veteran clients, however, many companies are offering free setup and take down of the exhibit. Not only does this save the client time and money, but is allows the client to use its time getting ready for the presentation rather than checking for sound. Many of these companies will also offer free shipping of the materials back to the home location.

Trade shows are a great way for a business to get their products seen by a large range of potential customers. Using a trade show display rental company will allow a business to focus on the most important aspect of their trade - the customer.




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