Sunday, May 8, 2011

In This Poor Economy Find The Silver Lining

By Sera Chase


We are all aware that these hard economic times have taken its toll on the country. The Media is constantly hyping all the negative things about the economy. However some good can come out of what we all think of as bad. Small business owners need to focus on the positive and if they do the rewards will be immense. Here are three good things you can concentrate on even during bad economic times.

Begin strengthening relationships. When the economy is good and you are fully engaged with your business you can forget to invest time nurturing relationships. Whether it is with your family, friends, or those you would like to begin networking with, now you don't have that "not enough time" excuse. Now take time to start strengthening those relationships and you will find that it will diminish your stress at the same time.

Take a hard look at your spending. As a small business owner you are more likely to spend extra when the economy is good. This is because most of us don't mind taking on some added expenses, even if there isn't a return, because you are not hurting financially. During a rough economy, you have to take a hard look at each expense and really determine if it will bring you additional value or a decent return. If there is not a good return for your money then get rid of it and you will benefit your company tremendously.

Start focusing on innovation. During a strong economy, most people just go with the flow and continue the status quo. When times are tough people will become creative and find new ways to do things. So start searching for better ways to promote your business or more effective ways to offer your product or service to your customers. Creative business ideas always come out of hard economic times and one of them could be yours.

These are just some examples of the good that can come out of hard economic times. A poor economy will make you better at watching your money, tracking your spending habits, and even creating stronger bonds with people. These are positives that can result from this difficult economy.




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