Wednesday, April 30, 2014

How Does Topsearchbanner Fair Against Adwords?

By Jack Garrison


This article will mark the notable differences between two anomalous advertisement techniques: TopSearchBanner and Google AdWords tool:

1. Google AdWords is characterized by the Pay Per Click technique, so you pay each time when users click on your advertisement URL. In many cases, it's profitable, but the time you opt for the right keyword, you suddenly come to know that you are among one of the buyers of the keyword. If you wish to get click to your site, you might have to pay close to 90$ every click (for some keywords). With TopSearchBanner technique you pay only for acquiring a keyword for a year and only you get to know the result of your keyword search.

2. If you choose the Google Adwords campaign, you will have to run against other companies. So, you might have to mark your keywords at a higher price. This might negatively impact your ROI sometimes and you must have a high professional acumen to cut it down. However, with TopSearchBanner, you will simply need to put the url for your keyword in order to generate traffic to your website.

3. You need to have a flexible advertisement budget if you choose Google Adwords, as the prices always fluctuate with respect to the keywords or type of results you want. But, TopSearchBanner offers a fixed price and an easy opportunity to be successful by choosing the right keyword.

4. TopSearchBanner highlights your webpage on top of search results in a banner format. Moreover, the visitors can easily view the page without clicking on any advertisement links against their preference.

5. TopSearchBanner nicely gels with a large number of search engines and websites whereas Google Adwords only works with Google search engines and its network partners.

This comparison describes 5 main feature differences between 2 advertising technologies. You can get more information on the website as well as tools for choosing right keywords.




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