Wednesday, July 10, 2013

How To Build An Authority Site - 3 Potent Strategies You Should Use

By Wilson Resturbee


Have you ever built an authority site? It takes quite a bit of effort and a planning stage to get it off the ground. That may sound wrong but it's the truth and here is why. Forming a strong foundation can only happen if you have a blueprint or plan to follow.

One of the most important concepts you have to know about is bounce rate. People that know what this is will hopefully know what to do to keep it under control. Your website, and it's SEO scoring, will be dramatically affected by the bounce rate. If your bounce rate is high, then that tells Google that something is wrong. People that visit your site are apparently leaving because they are not happy with what they have found. There are actually many ways you can lower your bounce rate. The number one method is to have great content that is helpful and provides value to your visitors.

One of the most important concepts you have to know about is bounce rate. Anyone that is aware of this topic may know what to do with it. When it comes to your website, your SEO scoring is affected by the bounce rate in many ways. What this tells Google (if the bounce rate is high) is that something is wrong with your website. The reason that people are leaving your site is that they are not having a good experience. Lowering your bounce rate is possible by using certain strategies. You will have a very low bounce rate if you're visitor experience is extremely good. Having great content will make this happen.

It is important that your authority site ranks high - it is a goal you must have. On page SEO is very important. Google does not want you to overdo this, but it still wants to see this on your site. What you have to accomplish is extremely simple to do, yet very necessary as well. Categorizing your site is something that Google needs to do, but without on-site optimization, it is hard to complete this process. Never overdo your SEO efforts. This will backfire on you every time. If you cross the line, then your site will suffer penalties which will not be a good thing. On page optimization on every page is really as far as you want to go.

Ranking as highly as possible is something you want your authority site to do. Google is always going to want proper on-site SEO, however they are not happy if you use too much SEO optimization otherwise. It is fairly minimal what needs to be accomplished, and much of it really is necessary. Google can categorize your site much more easily if you simply do this to your website. Overdoing SEO is never recommended. It is strictly taboo in the search engine industry. Penalties will definitely be doled out by Google if you cross this line. By using just on-page optimization strategies, your website should be okay. Hopefully you are feeling more inspired about having an authority website in your business. You need to learn other tips and suggestions along the way. Taking action, and learning more information each day, is what you want to achieve to make your business a success.




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