Sunday, July 1, 2012

Effective Strategies To Improve The Bounce Rate of Your Website

By Amparo Dillon


Improve your bounce rate until it is as close to zero as possible. Actually making this happen for yourself can put you, as some say, "singing in the tall cotton." Some incredibly important areas of your business are directly affected by your website's bounce rate. Not the least of things are your ability to make money and to keep your business alive and thriving. It really is, then, within your best interests to learn as much as you really can about how to actually optimize it. You want your site to be a place that people do not want to leave once they have landed there. So what we are doing in this article is providing some helpful advice to bring down that bounce rate.

Understanding Panda, and how it affects your website due to your content, is important. The reason for this is your content has such an impact on many areas that it naturally gets talked about. The reason content quality is so important, in regard your bounce rate, should be quite obvious. If the content is poor, then people will be dissatisfied and never go beyond the home page. The reason you want your bounce rate high is that it is low, the SE's generally diminish your SEO score and lower your ranking. Every post that you make should have the right font, and the format of your content should be very easy to read. It's not just about writing and researching well, anymore.

Making a hasty exit from your site can be a choice that people make for more than one reason. If you have great content, that's nice, but you still need to do a little more to keep them on your site. One thing that visitors hate is coming to a website that makes them confused. It causes them to leave quite quickly. If the confusion is high, then they will leave pretty fast and your bounce rate increases. Individuals need to know what benefit they will receive by being on your site. That purpose needs to be very clear. Make sure that it is a nice site to look at, not something that is visually painful. And when the visitor arrives, the navigation should be so simple they can find their way around without thinking.

Many times you have to improve your website, making it better than the rest, by applying smarter Web design principles. Using CSS can actually improve your site's load time, which will be very beneficial for your visitor, regardless of what PC they are using. Many of the things that you can do may not be something you're capable of doing. It gets pretty complex! There are many web designers that will have no problem in this area at all. People use these particular approaches on their website because it enhances the visitor's experience by doing them. It is definitely a positive thing for both your visitors and your website alike.

What you need to do is track visitor behavior and improve your bounce rate every single day. Many smalltime IMers do this very well, directly watching their sites constantly. To avoid making this mistake, simply follow the strategies in this article to make your website better than ever.




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