Wednesday, July 25, 2012

Black Hat SEO: The Harms That It Brings

By Anne Austin


SEO is recognised as an art of precision. Many even believe that only well-crafted SEO campaigns possess the same feel. These Internet business marketing plans possess parallel features, and are seemingly constructed similarly to bring in remarkable results.

Interestingly, web pages that seem to be ranking successfully own the crucial elements: meaningful content, indexable pages, search engine-friendly site structure and powerful web design.

But is there also a way to detect the qualities of notorious web sites of any online business? Of course there is! In fact, Google has successfully specified every single technique that can put your website in grave danger.

Meet, greet and beat these black hat SEO strategies that can give your site a Google penalty:

Keyword stuffing is without doubt a mistake. The keyword density is in fact already a thing of the past, a myth that focuses on exaggerated dilution of keywords. The danger of this black hat method is that stimulates you to settle for a copy that is awkward, robotic and ultimately, irrelevant to the users.

Unnatural link acquisition is more serious than you think it is. Manipulating your link acquisition operations using paid links and reciprocal links is disadvantageous for your website, because search engine algorithms today are designed to detect anything that smells fishy. Once you are caught, anticipate a penalisation that is painful for you to realise.

Using content that's visible to crawlers, but hidden to online users can earn you a penalty. This direct violation of webmaster guidelines is unfortunately a common tactic of some nefarious websites. One popular method of cloaking is utilising similar colors for the text and the background of the site.

Refrain from issuing duplicate content. When writing content, always emphasise originality. Google despises anything copied, and might even go as far as, endangering your ranking position to teach you a lecture.




About the Author:



No comments:

Post a Comment