Thursday, April 12, 2012

The Key to Making a Top Class Business Presentation

By David Ferrers


It isn't hard to make a top class business presentation. That first sentence is, by itself, worth the price of this article. Because if you suspect that it will be simple you will be in the right mind-set to commence building your presentation.

The number one place to start is with the end clearly in your mind. Ask yourself: "What is the critical piece of information or the primary vision that I want my audience to take away with them?" Get clear on your most important objective because all the rest should lead up to that crescendo.

Now, as your NLP training tells you, the step after that is to get into the shoes of your audience. Ask yourself: "What would excite them about the information I am about to impart?" "How do they like their information presented? Do they like lots of facts and figures, or do they like a large amount of pictures?" "How long is their attention span?"

Now you want to structure your presentation so that all the info you present leads up to the key benefit that you are going to deliver and you need to make sure you are utilising the the sort of presentation style that you know your audience likes and feels comfortable with.

OK, so now you have your presentation ready. The last part of your preparation is to prepare yourself. You need to rehearse so you know your subject and you know how you are going to deliver. And moments before you appear before your audience you want to put yourself into the right state of being to deliver in the style you have chosen. Get your mind into the right place and your feelings into the right place so you can see and feel what you're actually doing with energy and clarity. The just give it all you've got.




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