Saturday, April 21, 2012

Ice cream vans? The end of an era?

By Stefanie Crown


In the name of healthy living and healthy lifestyle, preventing obesity and promoting healthier choices, ice cream vans are seen as the enemy, and the era of welcoming the friendly ice cream van into your estate or local park seems to be at an end. They are never seen near school gates, yet school cafeterias continue to offer ice cream as a pudding choice along with "milkshake" as a drink alongside water (if you were a kid, which would you chooses?)

Yet, when one walks into a supermarket, they are often faced with blatant advertising and offers for large boxes of iced treats, loaded with calories, fat, and artificial ingredients. Yet in the name of healthy lifestyle, ice cream vans are seen as the enemy and banished from certain areas of the streets.

It is common knowledge that children need to eat healthier overall, and that Britain has a problem with obesity. Yet is it the fault of ice cream vans? Is it more to do with the fact that an ice cream was something that was considered a treat, instead of something that was readily available from your freezer as a daily snack choice along with a huge range of biscuits and cakes? Was Britain in such a health crisis when there were 20,000 ice cream vans in the 1950's?

For someone wanting to go into business as an ice cream van, they certainly have a challenge. It's territorial, and it's seen as a nuisance to parents not to mention having to be aware of where you are allowed to trade. Yet whatever happened to parent's simply telling their kids "not today?" and it not resulting in a melt down? If parents don't want their kids to have ice cream, they could just say no.

Some vendors find festivals and outdoor events much more profitable and less of a hassle than public streets and corners. The start up costs are something to take into consideration. Most ice cream vans are made from GRP Mouldings. It's also possible to have a GPR kiosk that is portable. Often homemade or traditional ice cream is served this way, at a higher price. This approach makes the ice cream appear a little more up market and is possibly more acceptable in public parks than the traditional "van", which makes us ask the question of whether or not it's simply a problem with imagine and snobbery? Especially when parents buy expensive ice cream from the high street supermarket and let their children have it.




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