Sunday, November 6, 2011

Why Your Business Can Profit From Using A Digital Printing Service

By Frances L Berry


Using a digital printing service rather than the more traditional lithographic or letterpress methods is advantageous because it has a faster turnaround, offers greater flexibility and is a cost-effective solution to your printing requirements.

You can basically print what you want when you want as there is less of an initial set up than you would get with lithography.

Every print can be different as digital printing companies don't need to use plates. They also cut down on time, money and waste as they don't need to check the registration and position of the plates. That's why this method is often used for creating personalised products or for small print runs such as business leaflets.

Firstly the artwork is created on a Mac - this can either be done from scratch by the printers or created from a design provided by the customer. The artwork is then ripped via software or hardware to the digital press - this means the design is converted into data which the press can understand.

Next, the materials are printed using the digital press. They will be ready to use almost instantly as the ink used forms a thin layer on the surface of the paper instead of being absorbed into the paper, so the drying time is greatly reduced.

The Indigo range of digital offset printers provide a higher quality digital printing service. These don't rely on toner-based inks, but instead use a dot similar to lithography. The appearance of materials printed using the Indigo range is very similar to those created using conventional lithography. You can also change text, images and jobs without having to stop the press, which means customers have a cost-effective and rapid solution to their printing requirements.

So if you find you are running out of time to come up with marketing materials and you want a cost-effective but flexible way of creating them, the solution lies with the digital printing companies.




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