Amway distributors: Do you want to become a top 3% earner? If so, keep reading.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
You have to learn how to market- like a REAL business!
Here are 3 strategies 7-figure income earners use to build network marketing empires today:
- Get Trained How To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. Running around with a bunch of silly brochures will NOT build you a large business. There are a few parts to a marketing strategy:
Identify Your Target Market: Who is your target market for your Amway opportunity? Existing business owners? Broke people who need to make money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Strategically: If you promote Amway, so do thousands of other reps. What unique value do you provide? Decide what sets you apart and communicate that to the marketplace.
Promote: How will you generate leads when you don't have any more family and friends to approach about Amway? You're going to need a sales and marketing education to learn to generate leads.
Follow Up Strategy: Once you generate a lead, how will you follow up? Use both live phone calls and automated emails to handle follow up.
- Market Like A Real Business
Just like any store that advertises to bring in customers, you must market your business. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. A lot of these tools are ineffective and a waste of time. A variety of elements factor into a marketing plan:
Targeting: Who are you looking to bring into your Amway venture? Existing business owners? Or people desperate for money? A great target market is other network marketers who are looking for a new company, way to promote, or a new mentor. These people understand the business model and won't ask silly questions such as, Is this a pyramid? Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: A lot of other people promote Amway too. What do you have to offer that's different from everyone else? Clarify your unique selling proposition. (U.S.P.)
Promotion Tactics: How will you generate leads when you don't have any more family and friends to approach about Amway? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: You must follow up with all your leads. Use both live phone calls and automated emails to handle follow up.
- Promote Your Business Online
Marketing effectively on the Internet is vital to the success of your Amway enterprise. There are a lot of advantages to marketing online:
- Global reach
- You can generate lots of leads
- Using automated marketing on the Internet frees time to do other things
- Monthly expenses can be very low
New network marketers in companies like Amway usually resort to online spam. We're in pre-launch! You'll be amazed at our innovative comp. plan! Our products are revolutionary! This type of stuff is just hype and spam.
People absolutely could care less about your comp plan, your company and its products. What networkers in companies like Amway want are solutions to their pressing business problems. They want more leads. They want more money. Network marketers want better retention. Networkers want far higher levels of duplication in their business.
Concentrate your marketing on solving the challenges other networkers face. Examples:
- Put up a blog with content on how to reduce attrition.
- Shoot short videos that teach how to boost duplication.
- Pull together a free report on how to attract leads on the Internet.
By solving the problems other networkers face, many will consider you a mentor. A subset of these people will reach out to join your Amway organization.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
You have to learn how to market- like a REAL business!
Here are 3 strategies 7-figure income earners use to build network marketing empires today:
- Get Trained How To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. Running around with a bunch of silly brochures will NOT build you a large business. There are a few parts to a marketing strategy:
Identify Your Target Market: Who is your target market for your Amway opportunity? Existing business owners? Broke people who need to make money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Strategically: If you promote Amway, so do thousands of other reps. What unique value do you provide? Decide what sets you apart and communicate that to the marketplace.
Promote: How will you generate leads when you don't have any more family and friends to approach about Amway? You're going to need a sales and marketing education to learn to generate leads.
Follow Up Strategy: Once you generate a lead, how will you follow up? Use both live phone calls and automated emails to handle follow up.
- Market Like A Real Business
Just like any store that advertises to bring in customers, you must market your business. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. A lot of these tools are ineffective and a waste of time. A variety of elements factor into a marketing plan:
Targeting: Who are you looking to bring into your Amway venture? Existing business owners? Or people desperate for money? A great target market is other network marketers who are looking for a new company, way to promote, or a new mentor. These people understand the business model and won't ask silly questions such as, Is this a pyramid? Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: A lot of other people promote Amway too. What do you have to offer that's different from everyone else? Clarify your unique selling proposition. (U.S.P.)
Promotion Tactics: How will you generate leads when you don't have any more family and friends to approach about Amway? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: You must follow up with all your leads. Use both live phone calls and automated emails to handle follow up.
- Promote Your Business Online
Marketing effectively on the Internet is vital to the success of your Amway enterprise. There are a lot of advantages to marketing online:
- Global reach
- You can generate lots of leads
- Using automated marketing on the Internet frees time to do other things
- Monthly expenses can be very low
New network marketers in companies like Amway usually resort to online spam. We're in pre-launch! You'll be amazed at our innovative comp. plan! Our products are revolutionary! This type of stuff is just hype and spam.
People absolutely could care less about your comp plan, your company and its products. What networkers in companies like Amway want are solutions to their pressing business problems. They want more leads. They want more money. Network marketers want better retention. Networkers want far higher levels of duplication in their business.
Concentrate your marketing on solving the challenges other networkers face. Examples:
- Put up a blog with content on how to reduce attrition.
- Shoot short videos that teach how to boost duplication.
- Pull together a free report on how to attract leads on the Internet.
By solving the problems other networkers face, many will consider you a mentor. A subset of these people will reach out to join your Amway organization.
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like Amway.
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