Thursday, August 28, 2014

Amazing Digital Billboards Creative Tips You Can Use

By Harriet Porter


Creating an advertisement is an easy task for those who are already experienced in the advertisement department. However, amateurs should still do their best to learn as much as they can and catch up to these experienced professionals. To let these amateurs catch up, here are the simple creative tips a person can use nowadays.

First, keep an advertisement wording as short as you can. It should be simple. The simple words can actually make your message easier to understand to your audience compared to those messages that have highfalutin words or long sentences. These will definitely spoil the awesome digital billboards Tulsa that you are makiing.

If you really need to write out a complete sentence, then you just have to think about using shortcut words as an alternate to the long words in the sentences. This means that you should avoid spelling out the complete sentences. Also, remember to not use ten words when you can actually use three words for that. Too wordy a sentence is not good for the said creative advertisement.

The said ad should be as big as you can manage. The size of the advertisement is also the measure of how easy your target audience can see the said advertisement. You should be able to get your message across to them when you actually keep them big. Even at a far distance, you can definitely let them read your message.

You will be disadvantaged if you do not use big texts for your creative advertisement. If the audience finds the said creative advertisement too difficult for them to read or if they need to squint their eyes just to read, they will most likely disregard the message entirely. That beats the purpose of having the said billboard as an advertisement medium for the product being advertised.

The cleanliness of the said advertisement should be kept into consideration. You have to avoid making use of those fonts that are thin. Aside from that, you have to avoid script fonts. The said fonts have thin strokes. The thin strokes are difficult to read. The legibility is not that great. Instead of these fonts, use those with thick, heavy ones.

Another tip that you should be able to take advantage of to optimize the use of the creative advertisement is to keep it colorful. The key ingredient to it is high color contrast. Just the same with the concept of using large texts, using the right color combination makes the message readable even in longer distances.

Still images are oftentimes used in advertisements as well. When you make use of the still images for this advertisement, pay attention to file formats. The file formats can either be in JPG, BMP, or GIF files. The quality should be set to 100 percent too. Instead of the RGB setting, use the CYMK. These specifications are great for your advertisement.

The said creative advertisement should read out the advertiser's name. This is the purpose of the said creative advertisement, after all. You have to make use of the product identification principle so that you can get the most out of the said creative advertisement.




About the Author:



No comments:

Post a Comment