Marketing can be done to consumers who are in transit, at given commercial locations (such as malls), waiting (for example in queues) and to those in public places. OOH advertising is used to do this. It is an acronym for out of home advertising and it is that which reaches the consumer while they are out of home. It is split into four main categories, namely: billboards, transit, street furniture and alternative.
Billboard promotion is a long-time out of home marketing format that has seen significant growth over the years. Though traditional billboards are still common, digital billboard displays have been installed and they too are becoming popular. Billboards still remains as one of the most dominant forms of outdoor advertisement, taking up a sizable chunk of the out of home marketing market. They generate a lot of revenue hence their popularity.
Another form is the street furniture publicity, which is mainly found in urban centers. It is seen mostly in news racks, bus shelters, bicycle racks, retail outlets, newsstands and also in malls. They are positioned in close range to pedestrians and shoppers for eye level view. It provides communities with amenities such as bus shelters making them beneficial for the communities in which they are situated. This is because the maintenance of such amenities is the duty of street furniture enterprises and not the community where it is based.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative promotion includes advertisements in stadiums, rest areas, bicycle racks, lunch trucks, on gas pump sand other non-traditional formats. This form of advertising provides businesses with the opportunity to address consumers in places where they do not expect.
Put together, street furniture, transit and alternative promotion methods provide a large sum of the total revenue generated by outdoor marketing. Some of these formats even account for more advertisements than traditional billboards. Lunch truck publicity, as another form, gets placed on industrial lunch trucks and they then serve people for break, lunch and for dinner. These trucks offer out of hand materials, billboard styles and samples.
The out of home marketing industry consists of a host of operators based in several parts of the world. All these operators represent all of the four major categories of outdoor publicity. These operators range from large public companies and multinational media corporations to small ones that may be independent or even family-owned businesses.
Due to its capacity to get the message to consumers easily from almost anywhere outside their homes, out of home advertisement has become the medium of choice for most advertisers. Top brand in telecommunication, real estate, finance, retail and food services rely on the medium. Its ability to engage the consumers who are on-the-go makes it a powerful medium since it is very likely to influence consumers into a purchase. Apart from the advertisement companies, lots of other people get to benefit from the out home advertisements in various ways.
Billboard promotion is a long-time out of home marketing format that has seen significant growth over the years. Though traditional billboards are still common, digital billboard displays have been installed and they too are becoming popular. Billboards still remains as one of the most dominant forms of outdoor advertisement, taking up a sizable chunk of the out of home marketing market. They generate a lot of revenue hence their popularity.
Another form is the street furniture publicity, which is mainly found in urban centers. It is seen mostly in news racks, bus shelters, bicycle racks, retail outlets, newsstands and also in malls. They are positioned in close range to pedestrians and shoppers for eye level view. It provides communities with amenities such as bus shelters making them beneficial for the communities in which they are situated. This is because the maintenance of such amenities is the duty of street furniture enterprises and not the community where it is based.
If the advertisements are on-the-move, then this is transit marketing. The advertisements are placed on trucks, buses, taxis, subway advertising and anything that is moving. This form can also include fixed static advertising in train and bus stations. Also, in airports, where businesses use marketing to address audiences who are travelling, transit advertising can also be found. Since it provides revenue, it is accepted by municipalities and city authorities.
Alternative promotion includes advertisements in stadiums, rest areas, bicycle racks, lunch trucks, on gas pump sand other non-traditional formats. This form of advertising provides businesses with the opportunity to address consumers in places where they do not expect.
Put together, street furniture, transit and alternative promotion methods provide a large sum of the total revenue generated by outdoor marketing. Some of these formats even account for more advertisements than traditional billboards. Lunch truck publicity, as another form, gets placed on industrial lunch trucks and they then serve people for break, lunch and for dinner. These trucks offer out of hand materials, billboard styles and samples.
The out of home marketing industry consists of a host of operators based in several parts of the world. All these operators represent all of the four major categories of outdoor publicity. These operators range from large public companies and multinational media corporations to small ones that may be independent or even family-owned businesses.
Due to its capacity to get the message to consumers easily from almost anywhere outside their homes, out of home advertisement has become the medium of choice for most advertisers. Top brand in telecommunication, real estate, finance, retail and food services rely on the medium. Its ability to engage the consumers who are on-the-go makes it a powerful medium since it is very likely to influence consumers into a purchase. Apart from the advertisement companies, lots of other people get to benefit from the out home advertisements in various ways.
About the Author:
There may come a time when you have the need for ooh advertising. See how our services can be beneficial for you by referring to http://www.oohnationwide.com.
No comments:
Post a Comment