Tuesday, June 17, 2014

All About Out Of Home Advertising

By Ina Hunt


Advertising has already become a part of the lives of people in general because it is something that people actually cannot avoid looking at. Now one of the most effective types of advertising would be of course the out of home advertising because it is this type that would be able to grab the eyes of the people who are busy walking outside. Now if one is not very familiar with this type of promotion, then these bits of information will definitely be able to shed some light on the subject.

For those who do not know about these types of ads, basically they were created for the purpose of grabbing the attention of people who have very busy lifestyles. Now these types of ads can be found in places outdoors like in roads, in buses, in trains, and other places that one would travel to. They would usually appear in high traffic areas wherein people are plenty.

Now for those who are not familiar with these types of ads, basically there are four categories that these ads can fall into namely the billboard ads, the street furniture, the transit ads, and the alternatives. Advertising firms may make use of all of these forms for a client or one by one. They may also even combine two or three at once in order to be more effective.

Now billboards are probably the most common of all the four types because these types can be found almost everywhere. Whether one would be commuting or driving to work, he would definitely see one of these things on the highway. Because of the size of these things, they would most likely be able to get the attention of people on the road.

Aside from billboards, there are also the promotions that would come in the form of street furniture. Examples of street furniture advertisements would be like the newspaper racks or the kiosks that would highlight a certain product. These advertisements can actually be found near bus stations and would cater to those who are waiting for the next bus.

Of course there would also be the transit ads which can be found on the public vehicles themselves. Now one would probably notice that there are some ads that are painted on the buses or the trains. Those are known as the transit ads and they are usually etched on to moving vehicles so that people who ride these vehicles can see.

Now the very last one would be none other than the alternative type of ads. Now these are the ones that would appear in rather strange places or places that people would least expect it. They would appear in stadiums, in underground passes, in blimps and in other places that people would not expect.

Now these are the four main categories of outdoor ads that one would usually see when he goes out. Now since people are always so busy walking up and down to take a look at ads, then the firms would just put the ads right in their faces. That way, no matter how busy the people are, they will be able to see the ads.




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