Advertising truly is all around us today. It's on packing, television, websites, grocery store floors, down the highway, on buses and trucks, and on park benches. It is certain, and it has an impact even if people say they detest it. Also the best advertising is subtle advertising: the key chain, the subtle trademark on a park bench, the cool auto wrap. This is what makes outdoor media advertising so crucial and very appealing.
Real estate companies regularly say location, location, location. That is what poster advertising salesmen say, as well. But think about this again? It is not about the location. It's audience, audience, audience. Today is the epoch of the closely centered market. They have figured that out online, where inexpensive and unlimited access to advertising has made the audience a sought-after commodity; today, with outside advertising so ubiquitous, its market is a commodity in the same way.
Need to run a really effective outside advertising campaign? Learn exactly where your potential custom is, where they drive, and what they are interested in, and focus on it. Let's imagine you're trying to sell your tiny PC store, just off campus, as a handy source for students. You publicize outside your store, of course. But then where? On campus would appear to be a no-brainer. But there might be a smarter choice. What about if the giant varsity student hangout is a cool shopping destination just outside the main area? What if almost all of your students use public transportation? Or what if your targeted audience mostly access varsity courses thru the Internet?
Suddenly, your location model changes. Instead of a couple massive poster advertisements near campus (the easiest way out, and likely the most expensive), your better outdoor advertising campaign could be flyers up and down the street in that funky retail area, perhaps with some sponsorships at music bars heavily advertised outside the locale. Bus advertising, inside and out, is inexpensive compared to billboard advertising, and sponsoring a bench is a really wonderful use of advertising funds when your clients are probably going to sit on them. Online scholars = Internet advertising, not outside advertising in any way.
If you have looked at your market and came to a decision that no, a poster advertisement is the way to go, get clever. Make your advert count. Make that poster advertisement stick out. For instance, a notable billboard campaign for Hooters featured a very hairy, really corpulent man dressed like a Hooter's girl in the period when the restaurant chain was being sued by young men who wanted to work there as servers. Then there were the God advertisements paid for by a bunch of churches "black with white writing, with clever pithy lines focused on "what else? รข€" the Word. Another, for lager, showed a just-opened beer bottle, and behind the poster advertisement a spray of water shot up, giving the illusion of spray shooting from the bottle mouth.
These are the types of ads that get people's interest. And if you're going to spend many hundreds of greenbacks or around a month or more on only 1 poster advertisement, not to mention the creative cost, then you need to make every in. of say something special.
The best outside advertising campaign is the 1st one to do anything. Be bold. Be different. People remember things that catch them off guard and make them laugh. You wish to have the outdoor campaign that everyone is talking about. Then it becomes viral!
Real estate companies regularly say location, location, location. That is what poster advertising salesmen say, as well. But think about this again? It is not about the location. It's audience, audience, audience. Today is the epoch of the closely centered market. They have figured that out online, where inexpensive and unlimited access to advertising has made the audience a sought-after commodity; today, with outside advertising so ubiquitous, its market is a commodity in the same way.
Need to run a really effective outside advertising campaign? Learn exactly where your potential custom is, where they drive, and what they are interested in, and focus on it. Let's imagine you're trying to sell your tiny PC store, just off campus, as a handy source for students. You publicize outside your store, of course. But then where? On campus would appear to be a no-brainer. But there might be a smarter choice. What about if the giant varsity student hangout is a cool shopping destination just outside the main area? What if almost all of your students use public transportation? Or what if your targeted audience mostly access varsity courses thru the Internet?
Suddenly, your location model changes. Instead of a couple massive poster advertisements near campus (the easiest way out, and likely the most expensive), your better outdoor advertising campaign could be flyers up and down the street in that funky retail area, perhaps with some sponsorships at music bars heavily advertised outside the locale. Bus advertising, inside and out, is inexpensive compared to billboard advertising, and sponsoring a bench is a really wonderful use of advertising funds when your clients are probably going to sit on them. Online scholars = Internet advertising, not outside advertising in any way.
If you have looked at your market and came to a decision that no, a poster advertisement is the way to go, get clever. Make your advert count. Make that poster advertisement stick out. For instance, a notable billboard campaign for Hooters featured a very hairy, really corpulent man dressed like a Hooter's girl in the period when the restaurant chain was being sued by young men who wanted to work there as servers. Then there were the God advertisements paid for by a bunch of churches "black with white writing, with clever pithy lines focused on "what else? รข€" the Word. Another, for lager, showed a just-opened beer bottle, and behind the poster advertisement a spray of water shot up, giving the illusion of spray shooting from the bottle mouth.
These are the types of ads that get people's interest. And if you're going to spend many hundreds of greenbacks or around a month or more on only 1 poster advertisement, not to mention the creative cost, then you need to make every in. of say something special.
The best outside advertising campaign is the 1st one to do anything. Be bold. Be different. People remember things that catch them off guard and make them laugh. You wish to have the outdoor campaign that everyone is talking about. Then it becomes viral!
About the Author:
Andrew Long is a writer and internet marketeer and has created a site including tools and advice for outdoor advertising and vehicle advertising services
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