Monday, September 15, 2014

All You Need To Know About Co-Branded Card Programs.

By Graham Perez


The finance industry and other industries have one thing in common; they readily adopt innovations that they see fit to implement in their daily work. One such innovation that these industries adopted rather quickly were prepaid credit cards. For this reason, many companies ought to implement a co-branded credit card program.

Thus, considering the number of users of plastic money in the world today, we can say that any venture initiated for a co-branded card program will be a profitable one. If you are interested in opting for a credit card program for your business, here is what you need to know:

Understanding Co-Branded Card Programs. When a business implements co-branded credit card programs, a relationship forms between four important entities: the company, the bank, the customer, and card providers such as MasterCard and Visa.

Sometimes, a third party, such as the bank where the account is held, is also one of the brands that are part of the program. Each brand has its logo on the top of the card and the program can be initiated for debit and credit cards, as well as prepaid credit cards.

The credit card program is used to provide the customers and employees of the primary business with easy means to use their money while promoting the business by keeping it in the customer's eye with the help of a convenient payment solution. This increases the bond of loyalty that you share with your clients and will bring them back to your business frequently.

What Constitutes a Co-Branded Credit Card Program? Co-branded credit cards, when initiated with the right program, can bring a number of benefits to your business. Some of the top features of credit card programs include:

The Key Aspects of a Co-Branded Credit Card Program. Customers can get the following benefits from a co-branded credit card program:

No Extra Fees - In most cases, a credit card program does not charge any transaction fees or continuous maintenance charges.

No hidden or additional charges such as maintenance fee or transactions fee when using the card.

Simple Replacement Procedures - In case the card is lost or stolen, most credit card programs will provide an easy and free service of the replacement of the card.

Reward Programs - Most card programs will also offer incentives and rewards to cardholders, which is an additional benefit for them.

Considering the benefits of credit card programs, you need to deliberate over the options available before choosing the right one. However, based on the consumer's convenience, it is best to opt for a prepaid credit card program that will provide cardholders with a means to spend their own money with added convenience and free of debt.

Prepaid credit card programs enable cardholders to control their expenses and avoid the pitfalls of going in debt, as they use their own money to buy things.




About the Author:



No comments:

Post a Comment