Wednesday, December 11, 2013

Issues To Look Into When Generating Business Strategy

By Rufus Yoder


There are certain elements which must be included in a business strategy. These elements will ensure that the end result of creating the strategy is realized. It is sensible to start by understanding the purpose of the business strategy before indulging on a discussion on the important elements to consider. Business strategy may be described as a document which pronounces some of the steps the company wishes to undertake in order to move toward the direction they want the company to occupy.

The first factor is in regard to the customers and the needs of the customer. In order for the business to grow, it is important to start by knowing the customers. The purpose of the business is to grow and the way the business can grow is by improving on their services to the customers. After knowing your customers, the other thing to consider is to identify the needs of the customers and the problems they are facing.

The other thing the strategy should look into is to clearly define the products and services. It is not possible to improve on the services and products if they are not clearly describe. It is thereof necessary that the strategy should seek to clearly define the services and the products of the business.

The other element to include is in regard to marketing. It is the proper marketing which will enable one to thrive in the business. The strategy should be able to look at the good methods of marketing which will attract more people to like the services the company is offering. Some of the methods one can decide to include in the document may include coming up with attractive advertisement to use in the media. You can also employ the use of social media to effectively market your products.

The other factor is in regard to financial target. You must have a clear target on the financial turn out you are expecting to have after some years. You must also include the ways on how you are going to ensure that you achieve the target.

It is therefore necessary to come up with a good plan on how to conduct the marketing. It is good to start by conducting a survey of the market to find out what the expectations of the customers. Some of the methods of marketing one can employ may include the following. Slightly reducing the prices of their products as compared with the price their opponents are charging.

The document must be written in a language which is simple. It is not advisable to use jargon in the document. All the people who are required to participate in the implementation should be able to read and understand the document.

The other factor is in regard to management. The management is a crucial opponent of any company. The strategy should address issues in regard to management to ensure that there is clear chain of command. The management plan should also take into consideration the means of communication between the staff and the management. If there is brake down in communication, there is likely hood that. If all these factors are taken into consideration, then one can be sure that the business strategy you have created is a good one and will enable you to realize the goals you want to achieve.




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