Monday, December 23, 2013

Why Employers Should Be Using GPS Fleet Tracking

By Jonathan Eldrig


Spying isn't a new concept. Countries are monitoring what other countries are doing and monitoring what we are doing. We are being watched on cameras and our emails and phone records are being recorded. Its not new and most people are aware that this type of thing has been happening for a long time now. If we all know this and understand our privacy is withering away, then why are employees so upset when they hear their company is going to start tracking their whereabouts with GPS fleet tracking. We are always surprised at the reaction of employees when the topic of GPS tracking is discussed.

Crow Tracker is a GPS fleet tracking solution for small businesses looking for employee location tracking during their working hours. As we speak with more and more small businesses across the country it's clear that they respect their employees but want to add an additional layer of checks and balances to ensure they are getting the most of each and every employee. It's not their intention to offend or scare employees yet the majority of employers understand it's a sensitive subject. Our question is: What's to hide and why are employees so concerned about GPS fleet tracking in general?

This GPS fleet tracking technology works across various industries and has varying benefits for each specific industry. Here is an article about how we decided to build our GPS tracking app based on all the feedback we were receiving. The simplest example of an industry using our software is a delivery company looking to see where each delivery is at any time. Rather than providing large useless windows of availability to clients, the office is able to see where a driver is at any time. With this information they are able to relay it to a client or notify the driver of an unforeseen accident or traffic backup. Outside of delivery, the GPS fleet tracking is great for small plumbing companies, HVAC repairs and other service type industries.

While there is often fear with tracking, there are reasons some of this is in place. In addition to the operational benefits that businesses get from real time location updates, there is an added layer of security for the employees. Many local and state governments are implementing or already enforcing tight restrictions on the number of hours that drivers are allowed to be on the field. This is to ensure that drivers are getting proper rest and aren't posing a risk to other people on the road. These logs are required to be kept by employers in the event they are audited. These checks and balances help keep employees safer.

While it's understandable that you employees are threatened by GPS tracking it's really an overreaction. Employees are entrusted to do their job but, GPS fleet tracking allows the office to easily route away from traffic to the next job as quickly as possible. It provides another level of transparency to the boss and potentially clients or customers looking for estimated arrival times of their delivery or service team. It adds an additional level of security for the crews themselves as the office knows their exact whereabouts at any time. If employees are doing their job and staying on track there is nothing really to hide. So when you hear your boss is rolling out GPS fleet tracking, don't overreact. Sometimes there really is nothing to hide.




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