Saturday, December 28, 2013

Leveraging Facebook To Profit On The Internet

By Preston Dennison


The direction of social networking has reached the vast majority of us over recent years and there is little question that Facebook has emerged as the monster of the industry. Six million users could grow to be one billion in the not too distant future if you remember it was only 2004 when this all began. The opportunity for any business to have a presence where there is this type of activity is now being utilized by those that understand the ability this can give them. In this article we will explore the reasons this has now become so important for businesses.



If you consult many people about Income Producing Activities on Facebook, they still consider it a place to catch up with friends and look at what they have been up to in their daily lives. This is one of the reasons as to why it has caught the attention of business because when people chat they also make selections and referrals. The sheer period of time that people spend on the network is an crucial element to this and if your promoting message becomes part of the dialogue, you have a potentially powerful business tool.

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We are used to seeing a company's website url in any marketing material but you will now in addition see their Facebook details. In reality, this is often now given precedence and this address is actually the business page for that company which is different to what we currently have as a personal profile on Facebook. The fact that personal users can help advertise a Facebook business page is where true relationship marketing can come into play.

The process of liking a page is exactly how this can happen and the simple fact a page has been liked can then feed through to other people in that person's network. Facebook can therefore take a business right across the world wide web and this is why social sites are seen as so important.

A page that is created in the right way can have many other marketing advantages. For example if you are looking to build a list of subscribers it may be that somebody needs to like your page to have a chance to access a free report. As such, as well as gathering email addresses, the page is becoming liked on a regular basis. This marketing approach can definitely speed up your successes on the internet.

Facebook marketing and advertising is a further strategy if you want to spend some money and can compliment the traffic generated through Facebook pages. There are numerous people who turned to the Facebook Ad network because of the way it could be targeted quite specifically and as such could be cost effective when compared to Google Adwords. As with any paid advertising and marketing, you need to observe your results and be aware of your budget constraints.

If you are involved with any sort of internet business, Facebook can furnish the tools to take you to a higher level if used in the right way.




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