Tuesday, October 1, 2013

Easy Hits: Tips To Operating Your Equine Services Website Successfully

By Jenny Peng


You built a horse classifieds information site to use as a store. Problem is, nobody's checking it out or buying anything. Does anyone even know that it's up? You need to use marketing to get your name out there and bring people in. Here are some tips to teach you how to market yourself the right way and get your business rolling.

Make sure your contact information is clearly available to your visitors on your contact page, and make sure your e-mail address is on every page in your site. Ensure that the information is current, and if possible, provide your fax number and physical mailing address as well. Your visitors will trust you if you're transparent with them.

It is important that you ask a minimal amount of questions if your horse classifieds information site requires visitors to sign-up. Each field should be as simple as possible and even a non-tech visitor should be able to fill out the form with ease. It is also important that you explain to the user why you are requesting that they fill out a specific form or field and you may want to tell them what the information will be used for.

List style articles are very popular at the moment, but be wary of making the list too lengthy. Seven is usually a good number to stop at because it's a reasonable number of things that your visitors can remember without being overwhelmed. Break up longer lists into multiple articles for easy access.

Make sure you have permalinks that describe exactly where that link is taking a user. When users share your permalinks, new visitors want to be reassured of what they're about to click on and where the link will take them, and a jumble of random numbers and letters will not achieve this.

A good modern horse classifieds information site must integrate with social media. It is essential that social media handles and buttons on your site connect your visitors to your other outlets. You should have a presence on Facebook, LinkedIn, Google+, YouTube, and Twitter - at least. The social media sites are vital to drive customer traffic and to achieve better search engine optimization.

Try to incorporate voting into your horse classifieds information site design. For instance, if you have a fitness site, you could ask readers to share their best fitness tip, and then ask readers to vote on which is the best. The winner should receive a prize, which will help motivate participants to link to your voting session from their own pages.

Questions that frequently come up should be placed on a list and put on your site under a FAQ section. This will save both yourself and your users' time. This will keep you from having to repeatedly answer the same questions. You should continue to add new questions to the list as they come up.




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