Thursday, October 24, 2013

Changes Of Miiverse & Effectiveness Of Internet Marketing

By Robert Sutter


Nintendo, in my mind, is slowly but surely becoming a company that is growing to conform with the standards we expect today. It's interesting since Nintendo has always sort of stood on its own. For better or worse, the video game mogul has always been known as one that has stood on its own with a seeming refusal to conform. The Miiverse seems to have shattered this in one way and I would like to think that it should be a point of focus for Internet marketing in general.

Miiverse has recently been given an update and I feel as though it is more than worth talking about. What this update does is that it will be able to change the site around, its structure being more in line with that of Twitter. Instead of having to stick to specific subforums for the sake of posting messages, you now do not have to worry about selecting a particular category. With this concept in mind, I do not think that anyone can argue with the idea that the platform is that much more streamlined.

This is interesting because usually Nintendo has been the company that has been making trends in its own industry. Everything from motion controls to the standard directional pad we see today have come about thanks to this company, so it's interesting to see it integrate other aspects from different networks. However, it's apparent that Nintendo understands the weight of Twitter and how often people utilize it. Why not structure Miiverse in a similar way so that users will be more likely to incorporate it into their communication efforts?

Companies such as fishbat are able to see just how popular Twitter is as well as its constant usage by a number of people. The messages posted should be short yet effective so that they are able to grasp attention right away. Miiverse being able to adopt a similar structure is something that I can only describe as brilliant but I cannot help but feel as though Internet marketing efforts have to be stronger. I can only hope that these are seen in due time.

Do I think that Miiverse has potential? While I do not believe that it's going to ever place the current social media channels we see today, it is a very interesting, self-contained platform. Only those who own Nintendo consoles are able to make the most of it and I feel as though there is a very friendly community, albeit one that is very young. While one may not be able to find the most developed of posts, I cannot help but feel as though this platform deserves merit.




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