Thursday, December 13, 2012

The Good And Bad Consequences Of Corporate Gifts

By Darren Chow


In many commercial industries all over the world, gift giving is a very common custom. Companies give their clients gift packages, employers give their staff incentives, and stores give their customers promo items. The custom helps create and boost business relationships and even help companies gain the allegiance of their recipients by making them feel important and valued, although it doesn't actually entail the swapping of cash and isn't the most definitive way to last in the industry. Nevertheless, gift giving can help businesses build network and create presence.

The same is true in Singapore, where the business industry continues to succeed. Corporate gift giving is likely already part of the culture. Companies give welcome tokens to their potential and new clients and thank-you presents for their present ones. This way, their clients feel that they are important in the company, and that they play a large role in the success of the business. And because they feel important, they are likely to continue to deal with the business.

Corporate gifts also mean to create brand awareness for the company. As the presents bear the company's name and brand, the company continues to be relevant wherever the gifts are, giving the impression that it's a strong contender in the industry. People who see the brand on the items are reminded of the merchandise or services the company offers.

The act of corporate gift giving aims for positivity, but there are times when it might be construed as a negative act. This is often true specifically when the corporate gift is really pricey and the giver and the recipient are in the brink of signing a contract. Even though it's actually in good faith, there are those who would believe that the deal happened because of the gift, making it seem like a bribe.

To avoid this, some companies forbid their employees to accept gifts amounting to a certain value. The employees may accept low-priced items, but it should be filed in the management to formalise the act. corporate gifts Singapore protocols differ with every company. There are companies that even totally forbid the receiving of such gifts, no matter what the value is. Even a lunch treat is regarded as accepting a gift already. So before you give a client a corporate gift, learn about their company's policy on receiving gifts.




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