Sunday, December 30, 2012

Enhance Your Business with this 3 Step Attraction Marketing Blueprint

By Julio Osornio


My Step-by-Step Attraction Marketing Blueprint

Lead with value -- Live with purpose. That's become my tagline. At first it was just 'lead with value', but as I began to learn and understand what attraction advertising and marketing is; and started asking myself "Why web marketing, why attraction advertising, why a home based company?" it grew into much more. Maybe I'll talk about "the more" some other day; however, in this post I want to quickly touch on an attraction marketing blueprint that I stick to.

Attraction Marketing Blueprint Steps 1 through Three

Know Your Target Market

You need to identify who your intended market is going to be. For instance, you can target unhappy network marketing experts who are struggling to generate results in their major business, people searching for a ready-to-go blogging platform, or those that have just come into the online marketing world and need to have training.

Identify Their Discomfort or Suffering

OK, after you select your target market you need to determine just what their pain, hurt, or need is. Let's say the frustrated network marketer requires folks to join his or her key business. The person preferring the blogging platform desire's something that's already set-up and primed to go; and the novice internet marketer needs some serious training sessions.

Offer the Cure

Once you have pin-pointed their pain or desire, provide a solution. The disappointed network marketer might require a lot more leads. So you can easily supply a lead generation program or system. The person hunting for the blogging platform? Give them a blogging system that they can easily start blogging on in 5 minutes or less due to the fact that it is currently set-up and prepared. You can offer the new internet marketer with eBooks, webinars, or videos that cover methods to promote online.

That's basically what attraction marketing is. Identify your target market, understand their desire, and offer solutions.

This is a nice way to secure leads for your own list by providing a landing page first even before offering your important and effective details. On this landing page ask for their name and e-mail address. This will develop your list if you are working on one; and if you are in business to make money online you should be building a contact list using an autoresponder. Beyond this landing page their should be some valuable info, such as a free webinar offering network marketing training, pay-per-clicking training, ways to bath a cat, etc. Attraction advertising goes much deeper then these three attraction marketing blueprint steps presented in this article; however, these grant you a stable starting point.




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