Wednesday, December 19, 2012

Attracting Clients Through Business Cards

By Daniel Walker


Business cards have been around for many years. Did you know that, the first examples of business cards have been found to date as early as the fifteenth century during the time of King Louis XIV. Handing out calling cards is one of the earliest ways of advertising yourself and your business enterprise. But what makes this old technique work and even in today's digital age, why do individuals still print business cards these days?

There are many reasons why people still resort to business cards. First, it's quite practical. It is quite small, roughly 2"x3", thus it can be effortlessly carried around anywhere. It is practical for the businessman because he can promote his business on the go. Practical for the receiver of the card also, as it's easily stowed in one's purse or pocket.

Second, it is very inexpensive. If you have the necessary materials and equipment, you can go ahead and produce a batch yourself. If you don't have them or you do not have the know-how, having one crafted and printed is pretty low-priced as well, compared to other forms of promotion.

Third, their effects last for a longer time than other advertising media. Unlike a 30 second advertisement, which is over in 30 seconds, a calling card never stops promoting your business. It's constantly there, inside a potential customer's wallet or purse, ready to work its magic. As soon as the person opens his wallet and sees your business card, he just might find the need for your products or service.

Another more reason is that, even though the business card is comparatively small, it can actually carry quite a bit of information. This info includes, your name, your business name, and contact information that will be useful in case the receiver wants your product or service. Some individuals also include other promotional perks such as, a discount will be given upon presenting this business card, or something to that effect.

Finally, it's because they are proven useful. Millions of businesses swear by it. Calling cards bring millions of dollars into business enterprises every year. If they do not work, people would have stopped using them by now. You may get in touch with photo book printing singapore for namecard printing service then have your business card done.




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