The word free is considered the magic formula of the marketing world. It is the pied piper's tune that lured the whole city, it is Ali Baba's magic word that opened the caves and gave him access to endless treasures. Many companies and businesses are using it in their marketing strategies in order to attract more customers. The gift with purchase concept is just one of the many promotional techniques devised to practice the notion of persuading clients to buy the merchandise through distributing complimentary gifts.
What Is The Gift With Purchase Marketing Scheme?
The driving concept behind the gift with purchase scheme is reasonably plain: purchase the merchandise and get some other item for free. Normally, the price of the complimentary item depends on the value of the goods being sold. The kind of complimentary item also depends on the product for sale. Previous successful campaigns used free items that are related to and can be used side by side with the purchased products.
Today, cosmetic companies and supermarket trade names are the greatest users of the selling strategy, but there are plenty of other industries where it could be used. Most computer stores give free accessories with the purchase of a computer unit, while tourism and amusement industries may give an extra ticket for a minimum purchase of five. Your best-loved restaurants and food stores also present coupons if you buy certain products or if your purchase reaches a particular sum. Gift with purchase is normally used as special promotional offer for special occasions. Perhaps you have seen the complimentary grocery bag for the holidays, free heart molded stuffs for Valentine's, etc.
Plan An Effective Gift With Purchase Strategy.
The gift with purchase scheme can be an efficient means to multiply sales and advertise new brands in the industry, particularly if the plan is carried on correctly. To make sure this strategy works, here are some guide questions. Answering them will assist you in avoiding inappropriate promotional item misconceptions.
1. Who are your target customers? Specify their gender, class, and age groups.
2. What variety of ware do you like to promote? Is it a recent item to be launched, or a familiar product that calls for sales growth?
3. How much are you willing to spend for the complimentary gifts?
4. How much will customers save given that they do not need to buy the free item anymore? What is the perceived value of the free gift?
5. When and where will the product marketing plan be launched? Do you intend to have a nationwide campaign, or a promo for a specific store? How long will the promo last?
What Is The Gift With Purchase Marketing Scheme?
The driving concept behind the gift with purchase scheme is reasonably plain: purchase the merchandise and get some other item for free. Normally, the price of the complimentary item depends on the value of the goods being sold. The kind of complimentary item also depends on the product for sale. Previous successful campaigns used free items that are related to and can be used side by side with the purchased products.
Today, cosmetic companies and supermarket trade names are the greatest users of the selling strategy, but there are plenty of other industries where it could be used. Most computer stores give free accessories with the purchase of a computer unit, while tourism and amusement industries may give an extra ticket for a minimum purchase of five. Your best-loved restaurants and food stores also present coupons if you buy certain products or if your purchase reaches a particular sum. Gift with purchase is normally used as special promotional offer for special occasions. Perhaps you have seen the complimentary grocery bag for the holidays, free heart molded stuffs for Valentine's, etc.
Plan An Effective Gift With Purchase Strategy.
The gift with purchase scheme can be an efficient means to multiply sales and advertise new brands in the industry, particularly if the plan is carried on correctly. To make sure this strategy works, here are some guide questions. Answering them will assist you in avoiding inappropriate promotional item misconceptions.
1. Who are your target customers? Specify their gender, class, and age groups.
2. What variety of ware do you like to promote? Is it a recent item to be launched, or a familiar product that calls for sales growth?
3. How much are you willing to spend for the complimentary gifts?
4. How much will customers save given that they do not need to buy the free item anymore? What is the perceived value of the free gift?
5. When and where will the product marketing plan be launched? Do you intend to have a nationwide campaign, or a promo for a specific store? How long will the promo last?
About the Author:
Have the best ideas for a corporate gift and find out what best suits your taste with corporate gifts. (ref 5753). Check here for free reprint license: Gift With Purchase: Effective Way To Promote Your Brand.
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