Friday, June 3, 2011

Easy Search Engine Optimization Tips

By Pete Malcolm


The internet is absolutely inundated with search engine optimization tips that you should follow, however make sure to only read from reliable sources. The best way to learn how to rank sites is to simply experiment and learn from your mistakes so you can master this skill. In this piece we will look at some of the best ways to rank highly.

One of the first points that can help you to rank quickly is the domain name. The domain name can be optimized so that you can rank highly for a keyword. The main keyword that you are trying to rank your site for should be used in the domain name. Since most exact match keywords are already taken, that doesn't mean that all is lost. All you have to do is add a word or few letters in front of or behind the keyword.

This will help you to rank much faster than other sites without exact match domains are because sites like Google and Yahoo place extra relevance on this factor. They do this because it indicates that a site is based around a specific topic. This is such a powerful tip that it can help you to get ranked with very little work on your part, so make sure to implement it.

The next step is to optimize each of your content pages on your site. This is quite easy to do and you should definitely not try to go overboard and make each page perfect. Simply make sure that the keyword does not have more than 2% density as your site can get flagged for keyword stuffing. Simply ensure that the keyword is placed in the title and the last and first paragraph. You should also make sure that the keyword in the first paragraph is bolded to get even more relevance points.

The next step is to organize the layout of the site. You should have a well laid out site so that the spiders can reach and index all of the pages. In order to do so, you have to make sure that all of the pages are at least 2 clicks away from the home page. If your pages are any deeper than that, there is a higher probability that it won't get indexed.

Another good idea is to make sure and interlink the content on your pages. This will ensure that you get a good response from both your visitors as well as the engines. Simply link to other pages within other pages by using the specific keyword. This can help you visitors navigate better through your site which will reduce your bounce rate.

One last point to note is of course links. This is the most crucial aspect of optimization and you can have the best content in the world, but without links, it wouldn't matter. You should try to get links from a variety of sources such as from related sites, through related sites, by article marketing, posting on social media sites as well as by posting on blogs etc. Whatever you do, make sure that your linking patterns are natural.

Those are just a few search engine optimization tips that will get you on the road to having highly ranked websites. Whatever you do, make sure to be consistent and you will see results.




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