Saturday, May 24, 2014

Using A Google Tag Manager Event Listener To Get Your Real Bounce Rate

By Ben Khatib


Understanding your bounce rate is something that all webmasters and website owners need to know. However, you need to ensure that you are actually getting the right bounce rate. Most people use Google Analytics to track the bounce rate of their website. However, this is not actually the most correct because of what Google Analytics classes as a page bounce.



Google Analytics classes any visit to a webpage where the visitor does not interact with the page or view another page on the website as a bounce. This can be unfair if you have a blog or a website where each page offers specific information that the reader is going to look at. If you want to get the actual bounce rate of your website you might need to look at a different tracker.

Once this happens, the visit will no longer be counted as a bounce. You can then create a segment that lets you see how many people spent less than 15 seconds on a page. This will be a better measurement of your true bounce rate.

In the past, you had to put some code on each link, button, or form in order to tell Google Analytics to track something. You don't have to do that any more.

Using the Google Tag Manager with event listeners can help you better understand what your visitors are actually doing. You will be able to track what people click on and the exact amount of time people are spending on the site. This gives you a much better understanding of what your website bounce rate really is. When you know this you will be able to tell which parts of your website works and which do not.

To get a more accurate picture of your real bounce rate, you can use the Google Tag Manager. This tool lets you create all sorts of events on your page with ease. To measure your real bounce rate, you can create an event on your page that triggers after 15 seconds. Whenever someone loads your page, the timer will start counting down. After 15 seconds, it will go off, creating an interaction with the page.




About the Author:



No comments:

Post a Comment