Wednesday, September 4, 2013

Operate Your Cannabis Website Efficiently To Boost Its Overall Potential

By John Bui


Size doesn't always equal success. Your cannabis information site can still be successful if you have a small business. If you follow our tips and use search engine optimization and you will have success on your website whether you are a big corporation, a mid sized business or a small business.

The secret to readable content: People like to read vertically, not horizontally. Keep the width of your cannabis information site properly formatted so that people don't have to scroll horizontally when they're reading. This is a major turn-off, and will usually send readers running away quickly.

Using your imagination and creativity to stand out from the crowd will ensure that your visitors don't see you as just another cannabis information site. Present your information and content in new ways that enhance it and don't take away from your message or end up being distracting.

While it may be tempting to pay in advance for your hosting service, it's best to resist their "pay for 12 months and get a discount" tactics. If at any time their hosting services become unreliable, you don't want to be stuck in a contract, or out a lump sum of money for mediocre (or worse) service. Keep your flexibility and pay for a month at a time.

If some new idea comes to your mind, search for it whether it is being used by someone or not, if it is already developed and being used by anyone then it's not a good idea to develop it again. By purchasing that option, you can save your time and an additional feature will add on your webpage in no time.

Providing your visitors with easy to find contact information such as your phone number, email address or a contact form will help you to answer any questions that they may have about your site, products or services. When a visitor contacts you, it can often be developed into a quality lead.

You should use off-line marketing as well to promote your site. You should do anything that will get you more readers. This includes, putting your URL on your license plates, painting it on your car, buy newspaper ads, put up flyers. Make sure everyone hears about your site.

Gossip truly does make the world go round. Everyone is interested in the lives of other people, even if they claim not to be. By taking pictures of "celebrities" in your industry and telling a quick narrative about it can make great link bait. To take it up a step would be to keep the stories updated which will have your viewers coming back for more.




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