Marketing and sales are a couple of the most vital elements of a business ' survival. While both are dependent on each other many folks confuse marketing with sales and vice-versa which is a bad error. Marketing involves planning a product according to the requirements of the market and customers, promoting the product through advertising and so on. And setting up a keen price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and close a contract. Sales and marketing together is a part of selling and one can't do without the other. They may also be called activities. The success of a business is vital to the success of these two important activities.
Marketing is the backbone of a company's future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising for example. The sales process is the execution of all of the efforts which involves direct interactions with customer either by in-person meeting or cold calls or by networking. There is however always a continuing competition between the two, one claiming dominancy over other. The marketing folks say they have an upper hand because they think that it is they who designs the products, lays down the technique and also develops tools necessary for sales. They say sales are the outcome of marketing and so should follow its directions. The sales people may not agree to this view and may be absolutely opposite in their standpoint. They think it's the sales folks who really sells a product and bring cash to the business.
But many experts believe that marketing should play a crucial role among the 2. A successful marketing campaign makes sales easy and makes folks believe that it is actually the sales folks that are the dominant leaders. The most significant role of marketing dep. is to create opportunities for the sales dept. Marketing drives sales and sales drives corporations ' success. Marketing is a life support for sales, one who is constantly backing up the sales dept and aiding them to successfully deliver the end product. There shouldn't be a race to gain supremacy over another dep. but a race to win the market and consumers working together.
Many businesses blend sales and marketing together but in fact they have different targets. While the sales office has an interest in fulfilling the requirements of what the shopper asked for, the marketing office is essentially busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in the future. They ought to foresee their product catering to the wishes of the market for next couple of years and be in a position to make design changes in their product accordingly.
It is vital that a company integrates their sales and marketing dept in a well fashioned demeanour. It's the correct integration of these two significant entities that fuels the growth of a corporation. The sale people should not be merely treated as the money collectors. Each dep. has its own role and should really go hand in hand in selling the product of the company and will be the premier crucial standards.
Marketing is the backbone of a company's future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising for example. The sales process is the execution of all of the efforts which involves direct interactions with customer either by in-person meeting or cold calls or by networking. There is however always a continuing competition between the two, one claiming dominancy over other. The marketing folks say they have an upper hand because they think that it is they who designs the products, lays down the technique and also develops tools necessary for sales. They say sales are the outcome of marketing and so should follow its directions. The sales people may not agree to this view and may be absolutely opposite in their standpoint. They think it's the sales folks who really sells a product and bring cash to the business.
But many experts believe that marketing should play a crucial role among the 2. A successful marketing campaign makes sales easy and makes folks believe that it is actually the sales folks that are the dominant leaders. The most significant role of marketing dep. is to create opportunities for the sales dept. Marketing drives sales and sales drives corporations ' success. Marketing is a life support for sales, one who is constantly backing up the sales dept and aiding them to successfully deliver the end product. There shouldn't be a race to gain supremacy over another dep. but a race to win the market and consumers working together.
Many businesses blend sales and marketing together but in fact they have different targets. While the sales office has an interest in fulfilling the requirements of what the shopper asked for, the marketing office is essentially busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in the future. They ought to foresee their product catering to the wishes of the market for next couple of years and be in a position to make design changes in their product accordingly.
It is vital that a company integrates their sales and marketing dept in a well fashioned demeanour. It's the correct integration of these two significant entities that fuels the growth of a corporation. The sale people should not be merely treated as the money collectors. Each dep. has its own role and should really go hand in hand in selling the product of the company and will be the premier crucial standards.
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