Saturday, May 11, 2013

Making Online Sales Work For You

By Lisa Thomas


It can get overwhelming when you work for someone else. You may feel as if you are never going to get anywhere in life. Why not try and be your own boss? When you open an online canvas photos store, it's not as complicated as it seems. There is so much potential and many opportunities to succeed.

Give your customers the ability to purchase gift certificates that are available all year long. Canvas Prints like coupons, and discounts will be attractive for your customers. Find which canvas photos of yours are selling the most and see if you can create a strategy to sell them easier. It is important that you attend to shoppers of all ages.

Different people feel differently about different canvas photos. Don't let your judgment be clouded by any emotional value the canvas photo product might have for you and therefore think that that applies to everybody. Some people decide to compensate that through pricing, by charging higher price as they try to hold on to those "favorite" canvas photos.

Having some graphic design skills under your belt will help you to create eye catching graphics that will pull in visitors and keep them interested in exploring your site as opposed to the multitude of others. Take advantage of YouTube tutorials and the myriad of free software available.

Do not confine your marketing to your own website only. Instead, you should make use of multiple marketing channels, such as Ebay and Amazon, in order to increase your earnings by expanding your network. Once you start using various channels of online marketing, you will notice a considerable increase in your online income.

Are you looking for ways to build trust of your customers? Then, your interaction and communications with them should always be courteous and social. The 'About Us' page in your site should contain general information, philosophy and policy of your company. Ensuring this would build up your reputation and confidence in you.

Always be considerate in your dealings with customers. While you do not need to agree with every customer, always be respectful of them and their opinions. Respect goes a long way in creating a positive reputation for your online canvas photos business, and reputation is key to achieving your desired level of sales.

Hire a SEO company to help build a cohesive web-strategy. Since you are running a business online, you have to be creative when it comes to attracting new clients and customers. Use a company that has a solid reputation for the SEO services that it offers.

It is important for your business to have a website. If you do not have a website customers will doubt the seriousness of your company. Especially once you are an established company. Using social networking is good but it should not be the only way customers see a presence for your company on the internet.




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